Who is a Change Agent?

Date: 09/04/2024| Category: Best Practices Glossary| Tags:

Change Agents can be managers, employees or external consultants hired to facilitate change initiatives. Of course, internal Change Agents have the advantage of being familiar with an organisation’s history, operations, and people, while external Change Agents can provide a fresh perspective without the influence of a firm’s traditions and culture.

The Role of a Change Agent

When an organisation wants to make a change happen there are two perspectives it should be interested in:

  1. Everybody who has a role in running the business: all the people who are providing the services and products that customers buy from the organisation
  2. Everybody who is in a project or Change Management role: their role is about changing the business.

Management and Change: internal Change Agent

In the first group, we have all the staff impacted by change, whose priorities are using the existing ways of working to satisfy current customer demand and getting the job done. On top of that, when a change occurs, they need to change how they work. Plus, they need to mobilise their colleagues and themselves to participate in the change and, finally, integrate the change into their current ways of working.

That is exactly the definition of a Change Agent: a person that has a job in an organisation and, next to that, they facilitate change. This means a Change Agent can have a role in HR, Finance, Marketing, Sales, Operations, Administration etc.

Consulting and Coaching: external Change Agents

In the second group, we have project and change teams, whose priorities are introducing new ideas, innovation and new ways of working, identifying activities and tasks and creating plans to implement change. Plus, they can guide those who are selected as “Change Agents” to perform their role.

The Change Agent network is becoming incredibly popular within organisations. People may not be called Change Agents but the point is that, on top of their daily job, they have the role of helping make change happen and integrating changes into the current ways of working.

The Competences of a Change Agent

  • Flexibility (and of course being open to change!)
  • Effective Listening Skills
  • Influence and negotiation Skills
  • Analytical skills
  • Relationship management
  • Strategic thinking
  • Relationship Orientation
  • Able to prioritise
  • Patience and persistence
  • Deep understanding of the business and business culture

An Agile approach to Change Management

We know by heart that change is present in any organisation, at any size. But in this world of very fast moving change, we need to talk about “Agile Change”: since it is not possible to try and plan every single change in detail upfront, we need to adopt change in an Agile way.

That was the idea that Melanie Franklin, thought leader in Change Management transformed into an approach for managing transformational change initiatives, mainly using the ideas from the agile methodologies.

Organisations can benefit from an agile approach to change in order to plan and manage all the activities that are needed to design and deliver changes. And to make changes successful, from both perspectives.

If you are doing your day job, change is probably irritating because it gets in the way of you using your existing habits, your existing sort of skills and techniques to get things done really quickly. It slows you down because you have to think through a new way of working whereas everybody on the other side thinks change is great.

An Agile Change Agent works to bring these groups of people together, drawing attention both on the project/change activities as well as on the behavioural change of the team. And an Agile Change approach can offer your organisation a structure to plan the elements of your Agile changes.

If you want to learn more about on Agile culture and how to implement it in your company, read our blog “Why an Agile organisation is based on culture interview with Richard Campbell

The Agile Change Agent course & certification is designed to build practical ability in Agile and Change to support effective transformation and change initiatives. Visit our website to learn more!


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